Despite its rich cultures, diverse languages, and deep-rooted oral traditions, Africa has often remained a gravely underrepresented continent. The continent’s stories, shaped by its countless cultures, peoples, and histories, have long remained on the periphery of global entertainment. This diversity is reflected in its storytelling traditions, from the oral histories passed down by the griots of West Africa to the ancient fables shared in Southern Africa and the myths of the Sahara. For millennia, these stories have been the foundation of African communities, preserving their histories, teaching values, and connecting generations. Yet, these stories have often been absent from global media. The world of animation, especially, has been dominated by Western narratives, leaving African creators with limited spaces to share the vast array of cultural stories that make the continent unique. Triggerfish Animation Studio is leading the charge in changing this.
Triggerfish Animation Studio, headquartered in South Africa with a base in Ireland, is shifting this narrative. Since its founding in 1996, the studio has become a global powerhouse, collaborating with entertainment giants like Disney, Netflix, and the BBC. For young Black creatives dreaming of entering the animation industry, Triggerfish has cemented itself as a platform where African voices can flourish.
The power of representation through animation
Seeing African stories on screen is truly transformative. It affirms one’s experiences and proves their stories deserve to be told. I vividly recall the first time I watched Kizazi Moto. I was completely blown away by how intentionally African stories were portrayed. It made me think of the young kids in my community who deserve to see something like this — who deserve to see themselves reflected in ways that stretch beyond the struggle narratives we’re so often forced to accept. They deserve stories that showcase the joy, beauty, complexity, and dynamism that define Africa. Films like Seal Team, a global hit on Netflix, are proof that African stories have a universal appeal and can compete on the world stage. This kind of representation doesn’t just benefit African audiences — it exposes global audiences to the rich cultural heritage of Africa, broadening their perspectives and fostering a deeper appreciation for African creativity.
Creating opportunities for Africa’s rising talent
Beyond storytelling, Triggerfish is actively investing in the future of African animation. Through the Triggerfish Foundation and their innovative Academy, they are equipping emerging animators with the skills, knowledge, and industry connections they need to succeed. With free masterclasses led by top African animation professionals and partnerships with organisations like Netflix, Disney, and UNESCO, the Academy ensures that aspiring creatives have access to world-class training without the barrier of high tuition costs.
The studio’s focus on inclusive education is particularly significant for those who have been historically marginalised in the industry, such as women and underrepresented communities. By providing them with training and access to global markets, Triggerfish is not only opening doors for new talent but also challenging the industry’s status quo, which has long been dominated by voices from outside Africa. This inclusive approach means that the next generation of African animators will have the tools and support they need to tell their own stories, authentically and powerfully.
A global studio with African roots
Triggerfish’s success lies not just in its technical achievements but in its ability to remain true to its African roots while navigating the global animation industry. Their partnership with international giants like Sony Pictures Animation, Warner Brothers, and Ubisoft showcases their ability to play on the global stage without compromising the unique African perspectives that make their work stand out. This duality — being a global studio with deep African roots — allows them to serve as a bridge between Africa and the world, ensuring that African stories are shared with audiences far beyond the continent’s borders.
Triggerfish’s recent wins at the 51st Annie Awards, including Best TV/Media for Kizazi Moto: Generation Fire, reinforce the studio’s influence in the industry. These accolades highlight the studio’s commitment to excellence and innovation in African storytelling, while their ongoing collaborations with industry heavyweights ensure that African animators have a seat at the global table.
Why young creatives should be excited
For young creatives eager to break into animation, Triggerfish’s work is inspiring. It proves that African stories matter, that they can be successful on a global scale, and that they can be told authentically. The studio’s commitment to uplifting the next generation of animators through education, mentorship, and representation means that young people from across the continent can see a future for themselves in this industry.
The vastness of Africa’s stories, legends, folklore, historical epics, and futuristic dreams are waiting to be told, and Triggerfish is leading the way in making that happen. By honouring the continent’s oral traditions, languages, and cultural richness, the studio is not only creating visually stunning animations but also empowering young African creators to tell their own stories with pride and authenticity.